I've spent my career creating content people actually want to engage with. At Entertainment Weekly I led a team of up to five across editorial, content production, and platform strategy, directing tentpole events including San Diego Comic-Con, Sundance, and TIFF alongside original video franchises and a social strategy built for real audience growth. The work on this page spans strategy, producing, and editing and is a full picture of what I bring to a team.
In 2025 I led EW's most successful awards season on record, delivering 484% year-over-year growth in awards season video views and 128% overall video view growth across Instagram and TikTok between 2024 and 2025. That growth was driven by a platform-native content strategy built around short-form video, real-time cultural moments, and original franchise formats, including one that started with a simple insight about what was already in EW's archive.
Identified an untapped opportunity in Getty's stock video library and developed a format that transformed that footage into high-performing social content, starting with the announcement of the cast of the upcoming Children of Blood and Bone adaptation. The format required minimal production overhead but maximum editorial judgment, knowing which talent, which moment, and which framing would resonate. As the format proved itself, we expanded into fancasting videos, tapping into live cultural conversations around who should play iconic roles including James Bond and Wonder Woman. The most-viewed video in the format, a video of the Avengers Doomsday cast, earned 12.7 million Instagram views, placing it in EW's top 5 highest-performing videos of 2025.
From original franchise concepts to A-list talent interviews, here is a selection of produced and edited work featuring talent including Keke Palmer, Zendaya, the Bridgerton cast, and more. The examples below focus on vertical and social video.
Fandom Quiz
Conceived and launched The Fandom Quiz, a talent-facing video franchise that debuted at San Diego Comic-Con 2024. The format puts actors to the test on their own fandoms, combining pop culture fluency with the energy of a live event. Walker Scobell's video was the franchise debut and reached 1M+ Instagram views. A subsequent installment with the Bridgerton cast brought the format to one of television's most passionate fanbases.
A selection of produced social video featuring talent including the stars of Ginny & Georgia, Keke Palmer, and more.
Role Call was the revamped version of a video series about stars’ pop culture favorites. This version is a deep dive into their own careers with an eye towards fandom and celebration of their work.
Pitch It Or Ditch It is a concept where stars react to potential storylines for their project that are made up by producers using knowledge of the title and relevant pop culture touchstones.
The videos I edited include b-roll edits, interview clips, and social video concepts, with talent including Keke Palmer, Zendaya, and the cast of Overcompensating.